East Street is the first London outpost of a brilliant restaurant concept, fresh, well made, totally yummy 'street' food from Thailand, Vietnam, Malaysia and Singapore, Indonesia, Philippines, Japan and Korea, in a very cool setting. It was post lunch crowd when I was there, so the staff were relaxing before the post work drinks/dinner crowd, but the few people that were scattered about were cool and stylish, which in itself is bizarre, as we're talking Oxford Street/Tottanham Court Rd area, not Shoreditch. But that's what's so magic about it: once you're inside, you're in this whole other world.
Everything about this place strikes just the right notes. They'd be crazy not to open more branches, and I'm sure that's the plan. But it felt special, that beautiful day last week, the first sunny summery day of the season, to be here.
This is global food at its best. It's the kind of place you want to come with a crowd, order everything on the menu, and share. It's got a magic about it, and that's down to the staff. Everyone, from the guys cooking behind the counter to the wait staff to Dale, the manager, have that.. joy.
Next time I meet Andrea for lunch, that's where we're going. For sure.