A friend asked me recently 'what is Start?' and I don't know how to answer that. The short answer is Start is a shop that sells clothes, shoes, fragrances, jewelry, bags.. but it's more than that. For Starters (sorry!) the staff are so fun and stylish and friendly, so it's like.. a club. A cool club with no Mean Girls allowed. I can't get over how this boutique space has such a great eclectic collection of gorgeous stuff. And I haven't even touched on the reason for that particular party: saving that for its own post.
From top: Startlets Philippa, then Rebecca with the bob and the print on print that works so well, then Lexxi, honorary Startlet and guest.
Thanks to the Harriet, another Startlet not pictured here, for inviting me. START LONDON is on Rivington Street near Hoxton Square.