model's own

Here in London, still raining. Good news for the May flowers, but means we can't show off our lovely summer frocks on the street a lot of the time. Instead, we're seeing variations of the belted trench with tights theme, which is why I'm breaking with tradition and showing another version of Frida Gustavsson's rainy day outfit. The colours that April day - and the location, near Harrods..even her hair seemed so London, circa 1946.
As before: Her trenchcoat is from Zara, the sunglasses from H&M, tights from Falke, sneakers from GANT, the small black clutch/envelope-bag is from a really nice swedish brand called WHYRED and the vintage backpack, model's own.

frida (form following function)

It started to pour, I was freezing from a whole day out shooting (under dressed) so I ducked into H&M in Knightsbridge (& of course one can't leave H&M empty handed!). Saw this girl with a calm beauty about her, and didn't realise til we started talking that she's a real model. Frida Gustavsson, with IMG. She's from Sweden, as is H&M, so she's a seasoned shopper. Taking her photo was a surreal experience: she transformed before my eyes from a sweet young girl to something.. otherworldly. Quite grown up, and self possessed. The moment I snapped the shutter, she became a regular girl again. I predict she's going to be a huge star, because she's also really, really nice. Also, she was like the only person I saw all day actually wearing a raincoat. Wise girl. Won't do these days to show up at a photo shoot with a cold. Freak everyone right out.

In Frida's own words:
"Uhm oki the trenchcoat is from Zara, the sunglasses from H&M acctually ;), tights from Falke, sneakers from GANT, the small black clutch/envelope-bag is from a really nice swedish brand called WHYRED and the backpack is vintage, thats all i think : ) "